Tatiana
Ilnicki
MARKETING MANAGER
Connect w/ me!
Hey!
Let's transform ideas into marketing magic.
Marketer with a passion for creativity, innovation, and bringing brands to life. I'm a self-proclaimed foodie, lover of all things pop culture, and a perpetual learner. With 6 years of experience in CPG marketing, I've had the opportunity to work on some amazing brands and campaigns that have helped shape my skills and expertise.
From leading comprehensive rebranding initiatives to executing successful product launches, I've learned the ins and outs of what it takes to make a brand stand out.
Projects
As the marketing lead for the fastest-growing online winery, I had the opportunity to spearhead some incredible projects that helped establish the brand as a leader in the industry. Take a look at some of my favorite campaigns below.
Advent Calendar Release
2020, 2021, 2022
Strategy, Creative, Management, Execution
Managed the release of a holiday advent calendar that was so popular, it sold out three years in a row! In 2022, the product grossed over $6M in revenue and saw a whopping 22% of repeat purchasers year over year. As the project manager, I led the marketing strategy.
-
Digital ad strategy
-
Creative assets
-
Influencer campaigns
-
Email campaigns
-
Website Merchandising
All in all we were able to spread holiday cheer to wine lovers across the country."
Product Collaborations
Strategy, Creative, Management, Execution
Spearheaded collaboration products that resonated with customers and helped to grow our brand. These partnerships were a highlight of my career, and I'm proud to have been a part of the team that brought them to life.
-
​Sugarfina
-
Clear Cut
-
The Homesick Candles
-
Antonellis Cheese
-
Opopop
-
Organize Cross Promotions
​
​
2022, Q4 Influencer Campaign
Strategy, Creative, Communication, Negotiations
Leveraged the power of social media, by creating a highly successful influencer campaign for our products. From start to finish, I managed the entire process:
-
Creative Ideation
-
Influencer selection
-
Negotiation
-
Execution / Management
As a result, we saw a substantial increase in holiday sales and brand exposure, reaching over 10 million viewers across Instagram and TikTok.
Company Rebrand
Strategy, Execution, Management
Owned the company rebrand initiative, by collaborated with our creative team and an external agency to develop a fresh and compelling new look for our direct-to-consumer business. The project was critical to our success after shifting our focus in 2020.
Managed the budget and timeline, ensuring that the rebrand was completed on schedule. The outcome was a vibrant new brand that resonated with our customers and helped us secure new B2B deals, increase sales, and expand our retail presence.
Seasonal Product Releases
Strategy, Execution, Management, Creative
Managed seasonal campaigns for our products, overseeing the production and deployment of creative assets across multiple channels.
-
Planned and executed seasonal campaigns for summer rosé releases and winter red wines
-
Balanced customer expectations with budget constraints and communication needs
-
Ensured that our campaigns reached the right audience at the right time
-
Achieved consistent success with each new product launch
-
Kept customers engaged throughout the year
Thanks to this approach, our seasonal products performed exceptionally well, and we were able to maintain a strong customer base year-round.
